Maryland and Under Armour teaming up through at least 2024.
The University of Maryland Athletic Department has agreed to a 10-year extension with Under Armour to outfit all Terps sports teams through the 2024 season, according to Sports Pro Media and Testudo Times.
Under Armour is a Baltimore-based company that was founded by former Maryland football player and alumnus, Kevin Plank. Since 2008, all Maryland teams have been outfitted by Under Armour. The new deal is reported to be worth $34 million.
The Under Armour brand, which now rivals Nike and Adidas, started in the basement of Kevin Plank’s grandmother and was sold out of the trunk of his car. Plank was a special teams captain for the Terps football team where his sweaty and heavy undershirts that were worn under his equipment were not cutting it. Thus, Under Armour was born.
The University of Maryland is the flagship school for Under Armour, which currently sponsors and outfits 19 other universities. Under Armour always seems to push the envelope when it comes to uniform design and no other Under Armour-outfitted school has received as much attention as has Maryland.
Maryland and Under Armour teamed up to coin the phrase “Maryland Pride” and have outfitted most of the Terrapin teams in uniforms that prominently display the Maryland flag.
Whether you like Under Armour or not, they are leaders in uniform innovation and help the Terps stay light and fresh during competition. In a college world where recruits can be swayed by uniforms, Under Armour gives Maryland a great advantage to bring top talent to College Park.
Let us know how you feel about Maryland’s Under Armour uniforms? What would you like to see uniform wise for Maryland athletics in the future?